The Weeknd Super Bowl Halftime Doc ‘The Show’ Heads to Showtime The Weeknd Super Bowl Halftime Doc ‘The Show’ Heads to Showtime The Weeknd’s Super Bowl halftime performance is headed to Showtime. The Show produced by Pepsi, is a 90 minute documentary about the months of planning that went into the 13 minute performance. Pepsi dropped a 30 second teaser for the documentary.