HBO Max Reaches 28 Million Subscribers – Or Does It?
- HBO Max is off to a strong start, reaching 28 million subscribers within six months – sort of.
- While the total number of HBO Max subscriptions is 28.7 million, that includes accounts bundled with other services like AT&T, Comcast, or DirectTV.
- The total number of ‘activated’ accounts is just 8.6 million – meaning about 70% of HBO Max subscriptions are just collecting dust.
- How many streaming services do you subscribe to? Are there too many out there? If you had to pick just one, which would you choose?